The digital ecosystem has changed human interaction with technology. The emergence of virtual and augmented reality has created a merger between the physical and digital worlds.
This has also channeled into how we create, buy and sell goods.
The Metaverse can be described broadly in an article titled “What is the Metaverse Exactly” by the wired; it includes a world characterized by virtual reality. This world continues to exist regardless of the user being present. Mark Zuckerberg has also described the Metaverse as the “holy grail of online social experiences” and has had a vision of building one since the inception of Facebook.
“holy grail of online social experiences”
Epic Games, a front runner in the virtual reality gaming industry, generated over $9 billion in annual revenue in 2019 from games like Fortnite. The virtual reality industry has become a booming market, and companies are itching to explore it.
Cannabis has also gone digital, as more companies have delved into more innovative ways to capitalize on the virtual reality industry, bridging the gap between the Metaverse and the real world. Higher life CBD, a U.S-based company focused on high-grade CBD and Hemp product lines, has launched the first metaverse dispensary on the blockchain.
Image; Highlife CBD Dispensary
In a statement by the CEO Brandon Howard, he explained that the potential in the VR and AR world is a complete game-changer in how we buy things in the future. The dispensary offers personalized gaming and a shopping experience enhanced by tangible products being delivered to your doorstep in all U.S states.
He further emphasized the potential of the Metaverse, explaining, “We see great potential in the virtual reality world. VR and AR have changed the game on how we will go about buying things in the future. Shopping in the Metaverse and then being able to receive your items on your doorstep is groundbreaking and the next big thing. It’s a place where NFTs, cryptocurrency, and the cannabis world will coincide.”
The Highlife CBD dispensary metaverse store was launched on Cryptovoxels, a virtual and Metaverse platform powered by Ethereum blockchain, where players can buy land and build communities.
Image; Highlife CBD Dispensary
Cryptovoxels hosts its city called the Origin City, which has seen metaverse land sales of up to a million, with a recent user spending about $450 000 on a plot of land in the Snoopverse. An interactive world by Snoop Dogg launched on Sandbox. The digital collaboration between Snoop and Sandbox will house exclusive members-only parties and allow a member to customize their avatars, wardrobes, and cars.
Image; Maryjane news
Howard sees the potential of the Metaverse and intends to capitalize on it by utilizing Cannabis products. “With all this change coming to the way we use virtual reality, and what it could mean for the cannabis world, I am so honored that my brand, Higher Life CBD, will be one of the first to test the waters,” Howard concluded. “When you do what you love, success and rewards come naturally. Never give up on your dreams, no matter how many times fail.”
Explore the whole experience of the Highlife CBD metaverse store here!